Our group’s award-winning brands

At Golden Insurance, our customers come first. Which is why we’re proud to be part of a group whose dedication to their customers is being recognised time and time again. Have a look at some of the awards and ratings that have been earned by our group’s other brands – British Seniors, Cover Direct, Cover Today, Seniors Choice and Smart Insurance.
Award Image
Trustpilot Rating 

Trustpilot’s TrustScore is the overall measurement of reviewer satisfaction, based on Trustpilot reviews. An “Excellent” rating is the highest rating you can receive on Trustpilot.

British Seniors, Cover Direct, Cover Today, Seniors Choice and Smart Insurance all have “Excellent” ratings (2024)
Award Image
10 Years of Excellence award – Feefo

The 10 Years of Excellence Award is given only to companies that deliver time and time again for their customers – for 10 years in a row.

British Seniors and Smart Insurance (2024)
Award Image
Platinum Trusted Service Award – Feefo

Feefo’s Platinum Trusted Service Award is awarded to businesses that have won a Gold Trusted Service Award for the past three consecutive years.

British Seniors and Smart Insurance (2024)
Award Image
Gold Trusted Service Award – Feefo

Feefo’s Gold Trusted Service Award is awarded to businesses that have collected 50+ reviews between January and December of the same year, and have a service rating above 4.5.

Cover Direct and Seniors Choice (2024)
Award Image
Google Reviews

Google reviews are based on customer feedback. A high Google rating signals a business's excellent service and customer satisfaction.

British Seniors rated “4.9” (2024). Cover Direct, Seniors Choice and Smart Insurance rated “4.7” (2024)
Award Image
1st Place Gold Ribbon – Fairer Finance

Fairer Finance awards Bronze, Silver and Gold ribbons based on the results of unique customer experience ratings. The companies at the top qualify for Fairer Finance’s 1st Place Gold ribbons.

Smart Insurance (2023)
Award Image
Best Life Insurer – The Times Money Mentor

These awards are given to the best financial services providers in the industry, as decided by a panel of judges and/or readers’ votes.

Smart Insurance (2023)
Award Image
Best Life Insurance Provider (Over 50’s) – What Mortgage

This is awarded to the “Best Life Insurance Provider” in the Over 50s category, as voted for by What Mortgage readers.

British Seniors (2024)
Award Image
Best Over 50s Life Insurance – Personal Finance awards

The “Best Over 50s Life Insurance” award is based on customer voting. The Personal Finance Awards are recognised as a benchmark for excellence in the UK’s consumer finance market.

British Seniors (2023/24)

Make your golden years shine

Your golden years have the potential to be some of the most rewarding and fulfilling years of your life. At Golden Insurance, we can help you to provide your loved ones with support for mortgage payments, day-to-day expenses or you could even leave them a gift. With a Golden Life Insurance policy, you can have some peace of mind that your loved ones will have some much-needed financial support when the time comes.


If you’re an Australian resident aged 40-80 you could apply for up to $250,0002 depending on your age. Golden Life Insurance can be secured in minutes – all you need is your phone. Allowing you to make the most of life with one less worry.

Square_Golden_AUS_70.jpg

Why choose Golden Life Insurance?

  • Up to $250,000 life insurance benefit paid to your loved ones (depending on your age when you apply), helping you give your loved ones a brighter tomorrow.2
  • 100% early pay out for Terminal Illness.3
  • Straightforward claims – Our claims process is designed to be simple, and our Australian-based claims specialists are on hand to help your loved ones.
  • Immediate Cover - You're covered from day one for death and terminal illness2, so you can get on and enjoy life.
  • Applying can be a breeze – Australian residents aged 40-80 can apply with no medical exams or blood tests required! There are no complicated forms to fill in; simply answer a few health and lifestyle questions, and you're all set. In just minutes, using only your phone, you can arrange everything.

Important - By clicking “Call me back", you consent to us contacting you by phone and electronic message about your insurance quote and from time to time, relevant products and services we offer. Your consent remains valid in accordance with relevant law or until you inform us otherwise.


You acknowledge that the Product Disclosure Statement and Financial Services Guide have been provided to you for review.


You agree to our terms of use and consent to us collecting, using and disclosing your personal information in accordance with our privacy policy.

Guides

Get a quote today

Ready to take control and make the most of your golden years? Call our friendly team today, we’re here to help.

or call us

1

Golden Insurance is a trading name of Neilson Financial Services Pty Ltd (Neilson) ABN 52 668 314 896, AFSL 552284. Neilson is part of the Neilson group of companies whose brands have been chosen to protect over 500,000 customers worldwide and have been rated ‘Excellent’ on Trustpilot, an online platform for consumers to review businesses. For more ratings information, see https://www.goldeninsurance.com.au/awards-and-recognition.

2

From $10,000 up to $250,000 of cover available (depending on your age when you apply). The benefit amount will not be paid if you die or are diagnosed with a Terminal Illness3 as a result of an intentional self-inflicted injury or attempted suicide that occurred before the policy commencement date or within the first 13 months of the policy commencement date. Refer to the Product Disclosure Statement for full details.

3

Terminal Illness is as defined in the Product Disclosure Statement. Upon payment of a Terminal Illness claim, the policy and cover will end.